When large coupon code websites advertise your coupon codes on their websites they will need you to pay a certain amount of commission. This functions by way of affiliate marketing where the big coupon code websites automatically get a specific percentage of every sale that they make. One problem that arises from affiliate marketing is that you can easily loose your margin. When you give away your coupon code, it gives customers the right to a discount for example, $10 off kids purchase of $30+. If you give a compensation of $8 for each sale to the big website, you will lose about $11.When you add the two you will find that you give away a lot per sale. That can be quite a loss.
Another disadvantage is that people or customers start to ‘shop’ for coupon codes. When the visitors to your website find a coupon code field without knowing that you have a campaign in succession, they will start looking whether there is a coupon code that is available somewhere. When they find the coupon code, the site sends the person to your website. Here, you will be forced to spend 10% discount to the customer plus 11% to the big coupon code website. What you should know is that all coupon code websites will send the visitors to your website even when the coupon codes are unavailable. The visitor might not get a discount but the website will still demand pay.